Investing in better test data management software, ensuring compliance with regulations, and embracing innovation without delay can help you significantly reduce costs. This guide will take you from uncovering hidden expenses to discovering new opportunities!
In my previous article on the ROI of well-structured test data processes, I highlighted three common hidden costs that I frequently see among customers:
- Time-consuming processes
- High storage and infrastructure costs
- Compliance risks
Now, I want to go even deeper. This two-part guide will help you identify these hidden costs and take actionable steps to minimize them. Below are the five key cost factors we’ll cover throughout this blog series:
In this part:
1. High costs of test data management software
3. Delaying valuable improvements and the costs involved
Coming in Part 2:
4. The cost of inefficiencies and lost time
5. Infrastructure and storage costs—an often-overlooked expense
In this two part guide, we’ll explore each of these cost drivers and provide practical solutions to help you reduce expenses and optimize your test data management process. Stay tuned for part two, where we’ll dive deeper into time efficiency and infrastructure savings!
After reading this guide you will know how to turn hidden costs into opportunities.
Maarten Urbach – Chief Sales Officer
1. The high costs of test data management software
One of the most obvious costs in test data management is the software itself. For companies that have been working with test data for a long time, these expenses are often seen as unavoidable. In reality, however, many organizations overpay—sometimes millions of dollars—without realizing that more cost-effective solutions exist.
Test data management doesn’t have to be as expensive as it seems. If you’re evaluating your current vendor, considering new options or looking to start, here are some key factors to assess in your evaluation or buying process:
- Pricing structure:
Are you paying based on database size, or is it a transparent licensing model?
- Support costs:
Are customer service fees reasonable?
- Technology compatibility:
Do you pay per technology, or is it included in a reasonable package?
- Ease of adoption:
How quickly can your team start using the software, and how dependent will you be on the vendor?
- Vendor expertise:
Is test data management their core focus, or just an add-on product?
- Bug fixes and updates:
How quickly do you receive updates for software issues?
- Feature development:
How often does the vendor release new versions?
- Capabilities:
Are you only looking for data masking or generation, or do you also need to accelerate processes and gain better control over test data?
Taking the time to compare vendors and pricing models can lead to significant savings while ensuring you get the features and support you truly need.
Regulatory compliance is an essential part of test data management. Laws such as GDPR and HIPAA require organizations to handle personal data securely, ensuring customer trust and reducing the risk of data breaches.
The true cost of non-compliance extends far beyond legal penalties—it affects your company’s long-term sustainability and customer trust.
Complying with these regulations comes with costs, but the financial risks of non-compliance are often far greater. Organizations that fail to protect sensitive data face potential fines, legal fees, and operational disruptions. While it’s challenging to factor potential fines into a business case, one way to estimate the risk is by calculating:
probability × expected fine amount = potential cost impact
Beyond fines, reputational damage can be even more costly. Losing customer trust can lead to contract cancellations, reduced revenue, and even bankruptcy. Here are a few examples of companies that suffered severe consequences due to data breaches:
- Code Spaces (2014): A cloud hosting provider lost almost all customer data due to a cyberattack. Without proper backups, the company collapsed (1).
- AMCA (2019): A healthcare debt collection agency suffered a breach impacting 25 million patients. Customer confidence plummeted, leading to bankruptcy (2).
- TalkTalk (2015): A major UK telecom provider lost 100,000 customers after a data breach, received a £400,000 fine, and saw a 30% stock decline (3).
- Epsilon (2011): A marketing firm exposed customer data from major corporations, resulting in reputational damage and millions in lost revenue (4).
- Target (2013): A hack affecting 110 million customers cost Target $292 million and led to the resignation of its CEO (5).
The impact varies by industry, but one thing is the same across all industries: a damaged reputation can have long-term financial consequences that exceed the cost of regulatory fines.
Bottom line: Compliance is not an area where you want to cut costs. The true cost of non-compliance extends far beyond legal penalties—it affects your company’s long-term sustainability and customer trust.
3. The costs of delaying valuable improvements
A less obvious but equally important hidden cost is the price of delaying improvements. We continuously make investments to be better prepared for the future. This is no different for test data management.
You might wonder:’preparing for what?’ Well there are three important developments to keep in mind:
- The volume of data in enterprise systems is growing exponentially.
- The ways in which organizations want to utilize data are becoming more complex.
- As such IT infrastructure complexity is increasing.
The secret to getting ahead is getting started.
Proactively investing in test data management to keep modernizing your test data management strategy not only prevents unexpected costs but also increases flexibility—allowing you to respond quickly to market shifts, improve software quality, and maintain a competitive edge.
Coming up next
There’s still more to uncover! In Part 2 of this guide, we’ll dive deeper into:
- The costs of inefficient test data processes
- Infrastructure and storage expenses
- Strategies to future-proof your test data management approach
By identifying these hidden costs, you’ll be better equipped to reduce costs, improve efficiency, and optimize your test data management process for long-term success.
About Maarten
I write blog articles for test managers, testers and DevOps teams about how they can work smarter, faster and more efficiently. Want to stay updated? Hit the subscribe button 👉
Newsletter (Maarten)
Sources
1. Goldman, J. (2021, 28 januari). Code Spaces Destroyed by Cyber Attack. eSecurity Planet. https://www.esecurityplanet.com/networks/code-spaces-destroyed-by-cyber-attack/
2. Davis, J. (2021, 12 maart). 41 States Settle with AMCA Over 2019 Data Breach Affecting 21M Patients. Healthtech Security. https://www.techtarget.com/healthtechsecurity/news/366595366/41-States-Settle-with-AMCA-Over-2019-Data-Breach-Affecting-21M-Patients
3. BBC News. (2019, 21 mei). TalkTalk data breach customer details found online. https://www.bbc.com/news/business-48351900
4. Throwback Hack: The Epsilon Email Breach of 2011 | Proofpoint US. (2021b, juli 26). Proofpoint. https://www.proofpoint.com/us/blog/insider-threat-management/throwback-hack-epsilon-email-breach-2011
5. Jones, C. (2022, 3 mei). Warnings (& Lessons) of the 2013 Target Data Breach. Red River | Technology Decisions Aren’t Black And White. Think Red. https://redriver.com/security/target-data-breach